Your Instagram Bio Needs An Upgrade

Uncategorized Oct 27, 2020

Your Instagram bio is such an amazing opportunity for you to attract and connect with the dream clients that you are looking for.

It's your sign that tells people that you’re open for business and available to take their money in exchange for providing products and services.

People don't necessarily realize that they can pay you for your expertise and that you are in the problem-solving industry. Your bio is prime real estate to show someone coming to your page for the first time who you are.

You want someone to come to your page, read your bio, and decide whether they're a heck yes or a heck no.

It’s not all about the numbers 

You don't want followers for the sake of having followers because you can have hundreds of thousands of followers and make no money in your business. There are people who have an amazingly profitable business that have 1000 or 2000 followers. 

How to use your bio to attract your dream clients 

1. Ditch the personal attributes

Stop treating your Instagram bio like your diary. It's a marketing tool, and it's free. Don’t waste this opportunity to organically attract dream clients. 

When your bio is filled with things like “I’m a mom of two dogs and I love Starbucks, etc”

None of those things tells a prospective buyer that you have something available for them to purchase. People need to know what you do and they have to be reminded and shown frequently. 

2. Have an “I help” statement

Your audience wants to know what's in it for them by following you. Your content and your bio needs to be specific to showcase who you help and what you help them achieve. 

The best way to do that is through an “I help” statement. This quickly communicates to someone within seconds of looking at your bio that this is who you create content for. You want to showcase that you can solve the problem they have so they can achieve their desired outcome.

3. Being clear always beats being clever

There are so many different variations of the “I help” statement so you can use your creativity. However, if you use fancy words or lingo you run the risk of confusing your audience and a confused customer never buys. 

The more clear, specific, and straight to the point your bio is, the better. 

4. Add a trademark

At the end of my bio I include:

...without sending the icky Hey Girl cold messages.

It’s part of my brand, it's my trademark and it's what I'm known for.

I want people to know that there is a way to grow and scale their business without compromising integrity and that they can build a business in a way that feels good for them.

Make sure you keep it short, sweet, and concise.

5. Say goodbye to fluffy words

Avoid using fluffy words like “mind, body, and soul.“ What does that mean to your audience? Nothing. 

You want to be crystal clear and use lingo that your audience will understand, otherwise, people will get confused and leave your page.

6. Avoid talking about “The How”

When you talk about “the how” you're taking up valuable real estate in your bio. They don't need to know “the how” to decide that they want you to solve the problem. 

They need to know the outcome and that you are going to help them achieve that by going through your processes or by them taking in your content. 

7. Links

It's really important to communicate why they should click the link in your bio. 

They need to be incentivized and to do this you tell them what's in it for them. So just like with your “I help” statement, your call to action needs to be clear and concise. 

This could be:

  • a free download
  • my three tips to do
  • a recipe guide

Choose something that they really want and if it’s free make sure you shout about that!

If it’s a link to your application you can incentivize people by saying:

  • There only a certain number of spots left 
  • Applications close on Sunday
  • This is the last group running for the year

Listen to the full episode on Apple Podcasts or Spotify

Find all these tips helpful? This is just a taste of what I cover in my Stop The Hey Girl Method course which is open for enrolment NOW! Go HERE to read more. 

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