Today we are talking about your Instagram bio. I’m giving you the tools to walk away the confidence to completely transform your Instagram bio to represent who you are and what you're here to do. 

Your Instagram as a marketing tool, not a personal diary so make sure that your bio is accurately communicating that. 

Don’t forget, you can update your bio as many times as you want so if you're in the shower and you come up with a better idea, sister go change it. 

Your bio needs to 

• Showcase your unique methodology 
• Explain how you use that to help your target audience achieve their goals and desires and overcome their pain points
• A CTA 
• A link to work with you 
• Repel the people that are not your dream clients and attract the people that are
• Be authority building
• Clear and concise

Your bio shouldn’t

• Be vanilla and non-memorable 
• Be all about you 
• Have tags and hashtags that aren’t relevant 
• Your Amazon influencer link
• Include overused words like “busy” 
• Include industry lingo

Your bio isn’t about you

This is the main problem that people face when it comes to their bio. Often, it’s not about the people you serve, or the problems that you solve. 

When its about you, it’s very likely that you're getting tons of people saying that you're motivating or inspiring but they are not taking action, they’re not signing up with you, they're not paying you for your expertise, they're not joining your team. 

You are not standing out from other people in your industry 

This has been a growing problem as your team, your company, and the industry has grown. You’re a carbon copy of someone else, which isn’t necessarily your fault, but it’s time to acknowledge that and make changes. 

Your vanilla profile is going down to the bottom of people's remember list. People are not going to sign up with you or buy from you if they feel like they can get the exact same thing somewhere else 

You need to start asking yourself what is setting you apart from an influencer and other content creators. Not only other people you don’t know, but also from people on your team in your company. 

Hundreds of thousands of people that sell the exact same products that you do, so what the heck makes you different! 

Once you know what makes you different you need to start communicating that through how you show up on social media. 

Your bio doesn’t communicate that you are a business owner 

Does your bio communicate that people can pay you for your expertise? Because if it doesn’t, then don’t be surprised when people don’t actually pay you. 

Treat your business like it’s wifey material, not like a side piece. 

You're using hashtags and tagging accounts in your bio

This takes people away from you and your profile and it doesn’t benefit you whatsoever. Tagging your team doesn’t mean anything to your audience.e 

Having an Amazon influencer link is cool but it has no place in the prime real estate of your bio. 

An exception to the rule is when you get featured in something like Forbes, or when you partner with a company like Create and Cultivate because it boosts authority in your bio. 

You’re not keeping the key information above the fold

If you have too many words, there are some pieces of information that get cut off in your bio. This results in a “more” button. If possible, keep everything above the fold,  because if it’s their first visit, often they will not click. They will make an assumption about you based on what they see.

It isn’t clear who you help 

You need an ‘I help’ statement (otherwise known as a  purpose statement or a unique value proposition statement) to let the individual know why they should care about what you're posting. This also weeds out the people who don’t resonate with what you're posting. 

Examples of “I help statement” 

I help ______ do_______

It's timeless. You can't go wrong. 

I help ______ do ______ without _____

This is a great one too if you want to add a few more descriptors but hone in on one key thing. 

Leave out the “how” because they learn the how through your content. The products from your network marketing company are accessories are like the bracelets and necklaces on your outfit. Sure, it amps it up a little bit, but that's not what you bring to the table. You bring your own unique approach to coaching and leadership and both of those are what makes up your unique methodology. 

Leave out language your ideal client doesn’t understand

Leave out words like Emerald, diamond, market partner or Success Club qualifier because that means diddly squat to anybody, If your audience cannot understand it without googling, it's not language that belongs in your bio. 

Emoji’s are okay — throw in an emoji or two. They're great, but don’t over use them and confuse your audience. Don’t be cute and clever by using an emoji in place of a word. You don't want people using brain power to understand your bio. They should be able to understand it super quick and scroll. 

Watch the full Day 2 training here

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