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Kayla Ybanez Blog

How to Content Planning

ybanez media May 27, 2021

Where do you even start when you plan content??? 

Content planning can be super overwhelming, so we broke it down into three steps! 

Understand your target audience 

  • The best way to do this is to ask yourself: 
  • Who do you want to reach?
  • What do they care about?
  • How and where do they like to consume information?

Once you answer these questions, you will have a great understanding of who you should be targeting with your content. 

Make sure you spend time and really get to know your audience. Talk with them. They will be very open as to what type of content they want to see from you. 

Define your goals and how you will measure them

What is your goal and how will you define it? 

Is your goal to spread brand awareness? Then your units of measure will be increased traffic, shares, and views of your content. 

Is your goal customer support? Then your unit of measure is a lowered amount of support calls and emails. 

Examine your competition

What is your competition posting about?

What is their audience asking?

What are they MISSING in their content? Fill in the gaps! Answer questions their audience is asking. Cover topics that go well for them, etc. 

How are you doing with your content strategy?

Do you need help?

No problem!

Click HERE to get on our waitlist! And you can always follow more tips on our Instagram.

Kayla Ybanez is a top industry business coach, international public speaker, and founder of The Modes Project and Ybanez Media. Kayla says goodbye to outdated strategies like icky “hey girl” cold messages and HELLO to changing societal norms about the Network Marketing industry.

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Kayla Ybanez is a top industry business coach, international public speaker, and founder of The Modes Project and Ybanez Media. Kayla says goodbye to outdated strategies like icky “hey girl” cold messages and HELLO to changing societal norms about the Network Marketing industry.

instagram
facebook
youtube
linkedin
tiktok
pinterest