Being a mom and a CEO often times feels like running two full time jobs at the same time
Holy EXHAUSTING! I thought being an entrepreneur meant I’d have MORE time - not less!
Kim Perry, Fit Pregnancy Coach gives us some of her best tips of how to manage being a mom to multiples while building an exploding coaching business & personal brand
WHY DO YOU WANT A BUSINESS?
Before having kids, being able to realize that you have that entrepreneur bug is such an advantage because some of the BEST ideas for business can come from motherhood. The freedom to be on your own schedule and raise your children is something that when you KNOW it’s what you want - it can be a very motivating driver for going ALL IN.
It took over a year of “dabbling” before things started to click between daughter one and two. I’ve always been into health and fitness. My audience was small and they were so curious about what I was doing. I got my certification in pre-post natal and began teaching. I was teaching at a highschool before I went into business.
WHEN TO HIRE A COACH?
I hired 2 business coaches before I even had a business. I knew that this is what's going to give me the answers I need. I knew it was right. The price tag is ALWAYS scary but the outcome was going to be worth EVERY penny.
I always made back - MORE - whatever I invested before the program was over.
LEAVING TEACHING JOB
I was brave and went for it - I knew what I wanted. I convinced my husband to take a leap of faith and I knew I had to do it for ME. I knew if I stayed I wouldn’t be able to serve the students and they wouldn’t be getting the best of me.
I’m so glad I took the leap when I did because looking back I miss the people I worked with and the students but I love what I do SO much - I would take the complications of taxes and business over teaching stress and getting to work on time stress.
GROWING INSTAGRAM AUDIENCE
Fit Pregnancy Coaching wasn’t as common to be seen in the health and fitness place on Instagram.
I made sure people knew what they were going to get when they came to my page. I made sure I was always giving value and content they knew what to expect.
Talking to a pregnant woman about nutrition is different than talking to anyone else so I catered my content specifically to them and gave a pregnancy twist to everything. It became like a game where I could take an “outfit of the day” trend and make it apply to my pregnant ladies in my audience.
I took vanilla topics and made them interesting.
I also focused a lot on collaborating with women I was talking to in my DMs and we would go LIVE together on social media to cross pollinate audiences.
I was most focused on my services and making what I have better - not just strictly growth
“WHEN I WAS PREGNANT I DIDN’T HAVE A SOURCE TO GO TO - SO I BECAME THAT SOURCE!”
MANAGING BUSINESS WITH TODDLERS
My girls go to a home daycare 2 days a week so those are my major work days. I also take advantage of when my husband is home.
Kim’s tips for staying productive if you only have limited time? Each day I go into the day with a focus and mission. I know what little things I have to do that supports a big project.
I set boundaries and never did 1:1 fitness coaching because my limited time is SO valuable. I make sure I am clear on what people can expect responses from me so I am not tied to my DMs so I can honor family time.