A Month of Content in 1 HourDec 08, 2021
Let’s talk about some of my best practices on how you can create a month's worth of content in less than an hour. Content Creation is taking up a lot of your time. Therefore, I'm going to share some of my best practices so that we can simplify this process for you.
I know that you don't just work your business. You have a life outside of business. You likely have a job, you have kids, you have other responsibilities. So you can't just show up on social media, especially Instagram, and post your feed multiple times a day, there just aren't enough hours in a day. With that being said, when I'm talking about a month's worth of content, I'm not necessarily talking about 30 pieces because we don't need to post content every single day as a business.
I strongly believe that quality is better than quantity, especially if you are looking to connect to your audience and build a long-term customer base. If you just want followers, likes, and vanity metrics, well then post a million times. And you might get that. But that's not what we're talking about here. That's not what we're all about.
So let me share some of my best practices.
Think about the goals and the desired action
First things first, you need to think about the desired action that you want someone to take.
What is the goal of the month? So for thinking about the goal of December, what is the main thing that you're selling? Or are you nurturing in December to sell something in January?
You need to start by thinking about what is the main action that we want to guide people to take.
Once you write that down, we are going to create a variety of content that is basically linking up with three main styles. The first one is going to be action-taking where you're asking them to go and do something such as, “click the link in your bio to follow your application”, “click the link in your bio to go and buy something,” “Comment below and answer a question.”
The other type is a call to engagement, which is basically encouraging them to participate in a conversation or a dialogue. So share your thoughts where you are conversing back and forth in the thread of your Instagram feed post.
And then the third main type is to connect so that your audience is able to resonate with the values of your business and your company and the values of you, as the leader. It's a way for you to communicate and normalize things that people in your audience are feeling. So if you look at my Instagram as an example, I've done a couple recently that fit inside of that bucket.
Think about your client or who the post is relating to
You need to start to think about who this content relates to. When I write content, I want a specific person to understand the message that I'm conveying. And I want the people who maybe don't fit that message to be confused. I want them to not really understand what I'm saying and I want them to know that it's not for them.
We want our content to be polarizing in that way. I don't want it to be vanilla. I don't want it to be wishy-washy. I want it to be crystal clear so that the right person reading this feels that that content was made for them.
So in terms of that, the content that's going to fit in during this time is you want to create multiple different content pieces that are going to equip your audience with the skills and knowledge to feel confident buying your offer. An example of this is overcoming objections that you know people will give you before they have a chance to give them to you. Another way that you can have content that answers this is by answering, frequently asked questions that might not be objections. But it's something that people want to know. An example of this would be:
How do you know that my group is the right fit for you?
Here are signs that you are not ready for the group.
Another way that we can think about this is again, if our goal is to equip your audience with the skills and knowledge to be confident buying your offer, what are some things that they need to know before going into your offer to have the most success.
Let's say if you are doing a workout program, that's 20 minutes, but it's a little bit faster, and how they change the moves. And you definitely want to be a little bit more intermediate to advanced in the fitness space to see success jumping into this program right away, something you might want to do is educate people on certain core moves so that once they go into the program, they're going to pick it up right away and have success faster.
So once you have those two main pillars in line, and I know what you're thinking right now, you're probably brand dumping all kinds of ideas. The goal here is to have maybe 10 to 15 content pieces that fit one or two that we just went over because everything that you just wrote down, each of those little bullet points can be its own piece of content.
This is where repurposing comes into play.
- Grab your phone.
- Look at your profile at the top right-hand corner, and click the three lines.
- Then, click on insights.
- Once you are in your insights, go down to the “content you shared” section and look at your feed posts.
- Go ahead and click on “5 recent posts” and once you pull up that page, you will see posts at the top, and then you will see three little drop-down menus. The first one says new, the second says reach and the third says last year.
- So you are going to change reach, and you are going to look at a few of these different categories.
- The first one I recommend is "profile visits." The second one is post interactions, and then the website taps and then shares and saves. Those are the main five that I recommend focusing on as a main priority.
Do not worry about impressions, do not worry about likes. We want to focus on the metrics that matter based on what your goal is right now. So if you want people to buy from you and go to the link in your bio, for example, you're going to go to a website tab so that you can see the posts and the last sheer that sent the most traffic to the link in your bio. And what you're going to do is you're going to look through your top 15 posts to see from your best performance over the past year, what posts can apply to what you're doing right now. Now, you might look at that post and say, well, this doesn't necessarily really pertain to the offer.
But here is where repurposing is so helpful. You can take this piece of content and change some details, but maintain the structure and the integrity of the post that sent people to the link in your bio initially. And so this is how you can repurpose like a master and cut so much time out of your content. Now here's the key though, when it comes to repurposing, you want to make sure that you are not repurposing all the time. And this is not just because people will think it's repetitive or they'll remember seeing it because honestly, people do not remember seeing your old content. And then something else to keep in mind is that there are always new eyes and new people checking out your content, even if they've been in your community, there is definitely an increased likelihood that they will have seen it. Or rather wouldn't have seen it the first time because people are on social media at very interesting rates, and they don't consume your content as often as you think that they do.
So look at these posts and see if there are any that apply to what you're doing right now. If the post definitely applies, you can grab it and reuse it, or what you can do is grab it and retool it slightly so that it applies to what you're doing right now. And rather than writing a brand new post completely from scratch, now what you're able to do is set yourself up with the rest of your content for the month.
Now, for scheduling
And now that you have all of this content together, right? You have to think about, Okay, now that I have all of this content, how do I know the best way to post or schedule that content? Well, I'm so glad that you asked because it's actually a lot easier than you think. So you want to make sure that you are creating a variety of content. So what I recommend doing is breaking up your action, taking your call to engagement and your connection so that you're not doing a ton of one in a row, especially the action taking, if you ask people to go and do something all the time, especially if you're asking them to go to a link and leave the platform, that will decrease the likelihood that they will over time. Because remember, people don't want to leave the platform. And if they do leave the platform, they have to be given a reason why it's worth it.
So when you are very intentional with when you are sending them to the link in your bio to leave the platform. And they know it's for good reason. That will increase the likelihood that they actually do it. So make sure that you have a variety.
And also you want to break up the content that's heavy business-focused. And then lifestyle, right, maybe you're talking about a win that your client had. And then you're teaching on something, right. So you're breaking up the educational content, the lifestyle content, behind the scenes content, so that people are able to see what's going on. But remember, if you want people to buy at a certain time, you want to save the very action-oriented sales content for when you are actually selling and use the rest to fill in nurture, bring in new eyes and continue to nurture the eyes that are already there.
And that's how you can create a group of powerful content to use throughout the month.
And something else that I definitely keep in mind when it comes to content, that if you need help with coordinating content, based on your goals, whether it is to nurture and grow your audience to sell, there are so many different options available when it comes to what's the best way to do it. And the best way to do it is through trial and error and seeing what resonates best with your audience.
And this does take time.
So don't just take that first month's worth of content and say, “Man, if this doesn't work, then I'm done” because you need to train your audience to know and to look forward to good content from you.
So keep testing it and if you need help with this, my Social Media Marketing Agency Ybanez Media can absolutely help you so that we can take out the guesswork. Take out the headaches so that you can stay in your zone of genius because let's say content creation is just not your thing. It's not your bread and butter. There are other things that you are way better at that you enjoy doing in your business and that light you up. You deserve to focus on the things that light you up in your business and you deserve to hand off the rest to the people that love doing that and can do it well and represent you and take some things off of your plate.
So go HERE to learn more about how Ybanez Media can support your business going into 2022. But I hope that this was helpful so that you can hit the ground running, prep this content, get it ready to roll in about an hour, and that way, you don't have to worry about writing a brand new post every single day. You have a lot on your plate. As a business owner, you are wearing many hats.
Let's simplify the things that are simple to simplify for you. And one of those things is absolutely content. Don't overthink it, you know exactly what to say. And you will get better and better and stronger and stronger each time you write.